This may be the worst consumer data breach in corporate history due to its scope of affecting up to 80 million Anthem customers as well as the data exposed.
It’s a jackpot for identity thieves as among the data exposed:
2) Social Security number
3) Date of birth
4) Home Address
5) Employment Information
6) Income Data
7) Email address
This will clearly result in an investigation on why this data wasn’t encrypted with layers of protection so a breach would expose all this information.
This is as serious as it gets since most of this information is constant, unlike a credit card number which can be easily cancelled.
The article lists precautions to take for those affected, but I would also add to be on guard against fraud calls where the caller pretends to be security or some authorized agency like a bank or police to get additional personal information. Real agencies will never solicit personal data information over the phone or via email.